Web site analysis
At the birth of the New Economy, in-words like e-Intelligence, e-CRM or Web Mining seemed to imply that great and ambitious projects were carried out that ensured a considerable competitive advantage to the companies that had gone down that road. But what has really been done and what results have been obtained?
Without a doubt, in the area of e-Business and e-Commerce, important achievements have been made in Internet technology and the web is continually resembling the Souks of an Arab city. So, a new virtual market and a new exchange channel are functioning which attract millions of visitors on a daily basis with their own characteristics and preferences. Persevering with this metaphor, if you have ever tried to lose yourself in the twists and turns of a labyrinthine Arab market, you will know that, even before we mention e-Intelligence or sophisticated analytical tools, we need to learn to know better the elementary units that make up the system as well as the rules and the features that govern its operation.
For this reason, we believe it appropriate to adopt a pragmatic approach to try to promptly grasp what our experience and abilities have taught us to recognise as the concrete opportunities to transform masses of data into useful business information (clickstream analysis)