Organization and Data Quality
The success of company processes is more and more linked to acquiring and processing large quantities of information. This information ranges from data stored in management archives, which is the fruit of the company’s own operativeness, to external data sources which can come from, for example, external call centres, credit risk data banks, credit recovery companies and, last but not least, the web.
In a scenario such as this one, the first activity we have to carry out is the planning and creation of a single “well organised” environment which allows access to all the information, in a rapid and functional manner, with a particular focus on “usability” for analytical purposes.
The problem we face immediately after creating this data environment is that of assessing and certifying the quality of the information contained within it. This aspect is often ignored or treated superficially. Our experience has taught us though that no really useful information can be drawn out from “dirty” data.