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Segmentation Model

The identification and quantification of differentiated behavioural segments and the analysis of the dynamics of these segments over time are the foundations with which to achieve one-to-one marketing objectives.

Behavioural Segmentation is based on statistical processing of client information, which the client holds, on its clients’ behaviour.

Segmentation allows us to identify optimal client targets for the marketing activity, to describe both the behavioural and socio-demographic features, to construct an allocation rule and, lastly, to classify each individual as belonging to a group.

The assignment of each client to a group with its own distinctive features is just one of those pieces of information which allow us to define the client’s business profile and to plan marketing actions which best suit such a profile, thereby maximising the probability of success.

Analytical Installations