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Marketing and Sales

This is the area – more importantly than in any other - in which we have had to create a direct rapport with our client. To cultivate this relationship, what was required was the need to have available a series of analytical tools to provide the most accurate and exhaustive image possible of its own client portfolio; an image in terms of distinctive features, probability of purchasing one of more products, intention to abandon etc..

This need, precisely because of its multifaceted character, has required the use of the broadest palette of methods and solutions.