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The current economic crisis and increased competition in a liberalised energy market significantly increases the complexity of the financial environment that utility companies are forced to operate in.

This new situation has led to the increase in phenomena such as “energy tourism” and a significant increase in the risk of insolvency determining a change in how a customer is managed and forcing the company to a more timely and forward-looking approach.

Investing in business analytics means interacting with your customer in a more objective and systematic manner. This allows you to better handle financially critical situations and find solutions to them that are more satisfying for both parties.

The rapidly evolving context in which utility companies operate changes the priorities, requires targeted and pre-emptive responses and requires a concrete approach through analytics.

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