Publishing: Marketing and Sales
When the commercial activity is carried out by an agent network, the marketing action takes on a role of stimulating the Client's curiosity and offering the agent the opportunity of contacting him.
Identifying the right moment for the marketing action and the right moment for the sale means you can significantly increase profit levels. Knowing the clients that depend on each agent and the respective market penetration means being able to evaluate the actual potential of the area.
Finally, multimedia publishing opportunities, which give clients information in real time, will pay off only if they are managed directly by the Company and not managed passively.
The analysis phase is therefore fundamental and is used to:
- optimise sales and marketing activities without overlapping different promotional activities onto the same client at the same time,
- identify the products that complete the client's purchases,
- allow the agent to propose personalised offers,
- offer the client the best payment methods,
- assign a client portfolio that considers the real potentials.