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Develop a Customer Relationship Management strategy to make one’s Scientific Informants network activity more effective and efficient.

To this end, we measure and correlate the actions of a pharmaceutical company’s Scientific Informants’ network with sales results of products at the territorial level (Microbrick)

The challenge lies in the ability to exploit the available data in the best possible way, making it consistent and intersecting it, so as to identify precious clues on pertinent phenomena. These “probable clues”, which are constructed by the use of external sources and data that only the company knows, can equate to a real information added value.

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