Automotive: Marketing and Sales
The automotive market is characterised by the important presence of an anomalous player. The sales network in this sector - dealers and branches - is almost always composed of independent companies with a turnover that not uncommonly exceeds hundreds of billions of euros.
Contact with the final Client is the exclusive privilege of these companies and the implementation of Direct Marketing campaigns goes through them. It is therefore fundamental, after having distributed the strategic information needed for the contact, to ensure that the evaluation of the effectiveness and the return of the marketing action can be carried out.
The ideal solution is an integrated and user friendly web application that permits the dealers' or branches' marketing people - but also those of the House's Marketing Headquarters - to monitor the campaign's performance.