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Automotive

From studies done on the consumption and life-style habits of Italians, what emerges is that a car is the second most important priority for families, preceded by a house. So a study of car purchase behaviour and car use provides us with a gold mine of Client information.

The car owner, on his part, has become accustomed to new consumption standards, and as a result has become more demanding. The vehicle itself has presented a precious cross-selling opportunity for high-value added services for those who know and can segment their clients.

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FIAT – Targa Services Quattroruote